WHAT THE NEW-BREED TRANSLATION SERVICES, LIKE VOCABRIDGE, ARE DOING DIFFERENTLY TO DELIVER PROJECTS IN ONE-TENTH OF THE TIME TAKEN BY TRADITIONAL SERVICES
With a focus on new strategies in the Energy sector, the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC 2016) started on Monday. Love them or hate them, companies in the energy sector keep the world moving.
more ...With increased cooperation between countries and formation of trade associations, trade barriers have started to disappear in the last few decades. The incredible advances of information and communication technology have also contributed to the formulation of a global business context. However, one of the most fundamental trade barriers is still there: language. Unless you understand someone, you cannot possibly do business with them. That’s why it is important to not only translate your products or services into the target market’s language but also understand its customs, culture and sensitivities in order to make sure the translated product comes across as clear as possible.
more ...Companies increasingly understand the important role played by localisation in the expansion of their business. While many have fully embraced the trend of going local to become global, there are a number of cases where poor attempts at localisation have created disastrous situations. These 4 localisation pitfalls are common, and should by all means be avoided.
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